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Greening Your Meetings? Start with SMARTsigns® ! For meeting planners looking for cost-effective ways to “green” their meetings, one of the best places to start is your meeting signage. And our unique, reusable SMARTsigns® with their sustainable design provide your GREENEST solution. Here’s why… Each year millions of meeting and event signs are produced using fragile, non-recyclable foamcore with meeting-specific text printed directly on them. These signs are displayed for one meeting (typically only a few hours), and then tossed into the nation’s landfills. In contrast, our reusable SMARTsigns® combine durable background materials with multi-use functional features. Specifically, the typical SMARTsign® lifespan is four years. Although still serviceable, most end up being replaced due to a logo or graphic design change. Our most versatile feature is the SMARTlens,™ which holds meeting-specific messages printed on your desktop printer. Each time you change out the paper message, you replace a foamcore sign destined for the trash heap. Repeat this process meeting after meeting, year after year, and the results compound themselves. So, what’s your sign footprint? Let’s say you hold four meetings per year, averaging thirty foamcore signs per meeting, i.e. one sign used for each function, and then discarded: ü Average life of foamcore signs = 1 meeting ü Average number of foamcore signs used per meeting = 30 ü Average number of foamcore signs used per year = 120 ü Total foamcore signs used and then discarded in 4 year period = 480 Over this same four year period, one set of 15-20 reusable SMARTsigns® with a changeable SMARTlens can replace ALL these foamcore signs. In the process, you divert 480 non-recyclable foamcore signs from the solid waste stream, as well as enjoy total control of your signs through your desktop printer. But just as important, you’ve achieved all this while saving your organization’s bottom line more than $30,000, based on average industry costs. Now, that’s why we call them SMARTsigns®. When theme colors and theme logos must dominate the entire background design, our new 100% recyclable EcoSMARTsigns® are your most earth-friendly, cost-effective alternative to foamcore signs. Print meeting-specific text on each sign or add a SMARTlens for added versatility and cost savings. In all cases, SMARTsigns® are truly a win-win-win solution. Meeting planners save time. Organizations save money. And together we all help save the environment.
Click here to e-mail or call us at 301-470-1500 to find out more!
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